Golden Ratio Logo Design Software
The golden ratio has occasionally been used in the design of architecture, sculpture, and fine art for centuries. I recently redesigned our logo, and in this post I will cover the history of the mathematical golden ratio, and show how I used its guiding principles when implementing our golden ratio logo design to make it more distinct and quickly recognizable.A brief history of the golden ratioAccording to the Geometry Center, throughout human history, the ratio for the length to the width of rectangles of 1.7 0 has been considered the most pleasing to the human eye. This mathematical ratio was named “” by ancient Greeks. In the world of math, the numeric value is called “phi”, named for the.Above are a few examples of the golden ratio used in historic architecture. On the left is the and on the right, showing the golden ratio. It should be mentioned that there is no direct evidence that the golden ratio was used as a guide for the design of these, however many scholars debate whether it was used. The professional design community at large, believes there is a mathematical harmony to the golden ratio and captures the simplicity of structural relationships.Another example of an artist or designer, who lived after Phidias used this proportional relationship, is Leonardo Da Vinci.
There you have the Golden Ratio in a design. Golden ratio logo design is fundamental. For a person who is learning graphic designing, that person should have some basic idea about the golden ratio: logo design. A golden ratio is just a tool that will help you create a design that is near the perfection.
He called the golden ratio ““, translated in english as “the divine proportion” and used it as a guide in many of his sketches and paintings.The golden ratio used in logo designThe Apple golden ratio logo designAbove is the design of the famous brand Apple Inc. (formerly Apple Computers). This is by far one of my personal favorite marks, as it embodies the deeper meaning of what their brand is about – our imperfections of being human, and striving to being better humans (challenging status quo) – as the apple with a bite taken out of it references the biblical story of Adam and Eve and the original sin. Here you can clearly see how the use of the golden circle distills a complex form into a simple and quickly recognizable mark.The Twitter golden ratio logo designAs you can see in the Twitter ‘s evolution above, the far left shows hand illustrated artwork of the bird with proportions close to that of a real bird, but when viewed as a small icon, becomes degraded and hard to recognize clearly. At the far right, you can see how the bird design had evolved to be a highly simplified icon that is quick to visually read, yet still has personality. This icon, along with Apple’s, mixed with great business strategy, are among the most recognizable icons on earth.
I see these icons as being at their simplest and truest form, that can stand the test of time and supersede graphic trends.Responsify golden ratio logo designAll that being said, you now have context as to why I have the highest respect for the golden ratio, in instances when a form can be distilled and simplified for the optimal recognition by its audience. When redesigning our logo, I wanted it to be as equally as iconic and memorable as the Apple and Twitter icons (even though we are a humble and boutique agency). The meaning behind our logo includes two things that embody our brand purpose of “empowering people so they can live a better quality of a life”, the symbol of a butterfly – a metaphor for life transformation, and an energy bolt – a symbol of empowerment.
After going through many iterations of the golden ratio logo design, I challenged myself to use the proportions to design our brand mark. Above is the final result, whereby I used the fixed sized circles following the proportional sizes of the golden ratio to reduce the shape to an easily distinguishable icon, that can be seen clearly up close or far away.I hope you enjoyed my rant on why I respect the golden ratio in art and design, and why I enjoyed using it as a tool to arrive at the final logo for Responsify. Now the logo signifies empowering life transformation more clearly, and will look better on a cape! I hope you have found a new respect for the golden ratio too.
Loading interface.While there will never be a one-size-fits-all approach for design, there is a concrete, mathematical approach that can help us get one step closer to creating amazing design experiences every time: the Golden Ratio.The Golden Ratio is a mathematical ratio you can find almost anywhere, like nature, architecture, painting, and music. When specifically applied to design specifically, it creates an organic, balanced, and aesthetically pleasing composition.In this article, we’ll dive into what the Golden Ratio is, how to calculate it, and how to use it in design—including a handy list of tools.What is the Golden Ratio?Also known as the Golden Section, Golden Mean, Divine Proportion, or the Greek letter Phi, the Golden Ratio is a special number that approximately equals 1.618. The ratio itself comes from the Fibonacci sequence, a naturally occurring sequence of numbers that can be found everywhere, from the number of leaves on a tree to the shape of a seashell.The Fibonacci sequence is the sum of the two numbers before it. It goes: 0, 1,1, 2, 3, 5, 8, 13, 21, and so on, to infinity. From this pattern, the Greeks developed the Golden Ratio to better express the difference between any two numbers in the sequence.How does this relate to design? You can find the Golden Ratio when you divide a line into two parts and the longer part (a) divided by the smaller part (b) is equal to the sum of (a) + (b) divided by (a), which both equal 1.618.
This formula can help you when creating shapes, logos, layouts, and more.You can also take this idea and create a golden rectangle. Take a square and multiple one side by 1.618 to get a new shape: a rectangle with harmonious proportions.If you lay the square over the rectangle, the relationship between the two shapes will give you the Golden Ratio. “While there will never be a one-size-fits-all approach for designing, there is a concrete, mathematical approach that can help us get one step closer to creating amazing design experiences every time: the Golden Ratio.”If you keep applying the Golden Ratio formula to the new rectangle on the far right, you will end up with an image made up of increasingly smaller squares.If you draw a spiral over each square, starting in one corner and ending in the opposite one, you’ll create the first curve of the Fibonacci sequence (also known as the Golden Spiral).
How to use the Golden Ratio in designNow that the math lesson is over, how can you apply this knowledge to the work you do on a daily basis?Here are four ways to use the Golden Ratio in design:1. Typography and defining hierarchyThe Golden Ratio can help you figure out what size font you should use for headers and body copy on a website, landing page, blog post, or even print campaign.Let’s say your body copy is 12px. If you multiply 12 by 1.618, you’ll get 19.416, meaning a header text size of 19px or 20px would follow the Golden Ratio and balance the 12px body font size.If you want to figure out how big your body text size should be, you could do the opposite. If your header text is 25px, you can divide it by 1.618 to find the body text (15 or 16 px).2.
Cropping and resizing imagesWhen cropping images, it’s easy to identify white space to cut out. But, how do you make sure the image is still balanced after you resize it? You can use the Golden Spiral as a guide for the image’s composition.For example, if you overlay the Golden Spiral on an image, you can make sure that the focal point is in the middle of the spiral.3. LayoutLeveraging the Golden Ratio can help you design a visually appealing UI that draws the user’s attention to what matters the most. For example, a page that highlights a wide block of content on the left with a narrower column on the right can follow the Golden Ratio’s proportions and help you decide where to put the most important content.
Photo credit: Tools to help you use the Golden RatioYou don’t need to break out the pencil and paper to calculate the Golden Ratio — there are a number of apps that can do it for you.Here are five tools to help you use the Golden Ratio in your designs:. Calculate the shorter side, longer side, and combined length of the two sides to figure out the Golden Ratio.: Created for designers and developers, this app gives you an easy way to design websites, interfaces, layouts, and more according to the Golden Ratio. It includes a built-in calculator with visual feedback and features to store screen position and settings, so you don’t have to rearrange the Golden Ratio for every task.: Discover the perfect typography for your website by entering your font size and width.
Golden Ratio Design Software
You can optimize based on font size, line height, width, and characters per line.: This Golden Ratio design and analysis software comes customizable grids and templates that you can overlay on any image. It can be used for design and composition, product design, logo development, and more.: Download a free Sketch file of the Golden Spiral to help with image and layout composition.Getting started with the Golden RatioOnce you know what to look for, you’ll start noticing the Golden Ratio everywhere.
(Don’t believe us? Look at your hands. Even follow the Golden Ratio.) The human eye is used to seeing this magical number and we subconsciously react positively to it.As designers, we can use this number to our advantage. Even small tweaks to the way you crop an image or develop a layout can dramatically improve how your users interact with your design.